Digital marketing is a continually evolving field, which can be challenging to keep up with. It is essential for marketers and business owners to stay on top of the latest trends to create a more effective strategy.
Digital marketing courses are an authentic way to make sure you’re always learning the latest information and trends in the field. This article will highlight the eight best online digital marketing courses 2022 that you should take in order from beginner level all the way through advanced.
So, let’s begin!
Google Digital Marketing Courses
It is an ideal place to start for complete beginners. The Google Digital Marketing Course covers all the basics, starting with digital marketing definitions and moving on to more complex concepts such as search engine optimization (SEO) and online advertising.
You’ll also get a certification from Google at the end of the course, making you an official Google Partner.
The course is structured as follows:
Introduction to Digital Marketing
Search Engine Optimization (SEO)
Pay Per Click (PPC) Advertising
Google AdWords Fundamentals
Display Advertising and Remarketing
Mobile Marketing Tactics
Email Marketing
Social Media Marketing
Video Marketing
Google Analytics for Digital Marketing
SEMRUSH Academy
The SEMRUSH Academy is specifically designed for digital marketers looking to go into paid advertising. The course will cover all of the essentials you need to get off the ground with an effective affiliate marketing strategy, including setting up accounts on Facebook and Google AdWords.
This site also offers a certification program that can help you get more clients and be taken seriously in the digital marketing world.
The SEMRUSH Academy is structured as follows:
Email Marketing
Google AdWords Fundamentals
Adwords Express Campaigns (Free)
Facebook Advertising for Beginners ($25/month)
Search Engine Optimization (SEO) Strategies ($12.95/month)
Social Media Ads Master Class ($17.38/month-discounted yearly price of $199)
Google Analytics Certification Training ($25/month)
Paid Traffic Mastery Course ($997 one-time payment)
LinkedIn Ads: Targeting, Advertising & Optimization ($399/one-time payment)
Twitter Marketing: Paid and Organic Strategies ($299/one-time payment)
Instagram Marketing for Business ($299/one-time payment)
Online Marketing & SEO Certification Course ($399/one-time payment)
Certified Digital Marketer Masterclass ($499/one-time payment)
Digital Marketing Mastery Bundle:($699 one-time payment)
Advanced SEO Training & Tactics for 2019($199/one-time payment)
Please note that only some courses are free, while others require payment for access. The certification is available without paying any money, but you will need a premium membership if you want to see all of the course materials.
Udemy Digital Marketing Course
Udemy is an excellent online learning platform that provides courses on various topics. The digital marketing course offered by this site includes more than 120 lectures and 13 hours of content, so it’s comprehensive.
One unique aspect about Udemy is that you can pay what you want for some products – including this digital marketing course.
The Udemy Digital Marketing Course is structured as follows:
Introduction to Digital Marketing
SEO for Beginners
Google AdWords Fundamentals
Facebook Advertising & Instagram Marketing
Twitter Advertising
LinkedIn Advertising
Email Marketing
Web Analytics Training
Video Marketing Tutorials
Please note that this course requires payment, but it is possible to pay whatever you want for the certification.
Reliablesoft Academy Online Marketing Courses
Reliablesoft Academy is a site that focuses exclusively on digital marketing education. The courses are comprehensive and cover all essentials, from SEO to social media marketing.
In addition, this site offers a certification program that can help you get more clients and be taken seriously in the digital marketing world.
The Reliablesoft Academy is structured as follows:
Introduction to Digital Marketing
Search Engine Optimization (SEO) Strategies
Pay Per Click Advertising, Facebook Ads, and Twitter Ads
Social Media Marketing Strategy for Businesses
Video Marketing with YouTube & Google Video Search
Email Marketing Techniques using MailChimp – Free Trial included!
Google Analytics Training
Web Analytics using Google Webmaster Tools
Online Reputation Management
Google AdWords Fundamentals
Advanced Google AdWords Strategies
Paid Traffic Mastery Course ($997 one-time payment)
Please note that this site requires payment for access to the courses, but you can get a certification for free by passing an exam.
HubSpot Online Marketing Courses
HubSpot is considered one of the leading platforms for digital marketing education. The courses offered by this site are entirely free, but they do require certification after completion to prove that you have learned something from taking them.
The HubSpot Online Marketing Courses are structured as follows:
Marketing 101 – Free with Certification
Courses in this section are for absolute beginners
Email Marketing – Free with Certification
Social Media Advertising – Free with Certification
Search Engine Optimization (SEO) For Beginners-Free with Certification
HubSpot Academy is also available, which includes advanced courses like:
Marketing Metrics and ROI
Inbound Marketing – Free with Certification
Sales and CRM Integration-Free with Certification
Digital Advertising on Facebook, Instagram & Google Ads-Free with certification
Each course is free to access as it stands alone. However, you need a HubSpot account to get the most out of the courses.
Please note that this site requires payment for access to the courses, but you can get a certification by paying $199 and completing an exam.
Coursera (Digital Marketing Specialization by the University of Illinois)
The University of Illinois offers a comprehensive digital marketing specialization on Coursera. The specialization consists of five courses, and once you complete all of them, you will earn a certificate from the university.
The Digital Marketing Specialization is structured as follows:
Marketing in a Digital World
Digital Marketing Channels: Planning and Optimization
Web Analytics and Big Data
Digital Marketing Strategy
The capstone for this specialization is a project where you will create a digital marketing plan for a real-world business.
Each course in this specialization is free to access, but you need to pay $49 to get the certificate. Please note that this site requires payment for access to the courses, but you do not need a certificate.
Udacity Online Digital Marketing Course
Google teaches the Udacity Digital Marketing course. The certificate costs $150, but the lessons are entirely free to access, and you do not need a certification to take this course.
The Udacity site offers two courses: “Digital Marketing” & “Marketing with Gmail.” Each of these classes has three units taught by Google instructors.
The courses are structured as follows:
Digital Marketing Course – Free with Certification
Marketing With Gmail – Free with Certification
Please note that this site requires payment for access to the courses, but you do not need a certification to take this course. You can get a certificate only if you pass a quiz at the end of each unit.
ClickMinded Digital Marketing Course
The ClickMinded Digital Marketing Course is offered by Rand Fishkin, the co-founder of Moz. The course costs $997. Also, you do need to pass an assessment at the end of each unit.
This course focuses on training students in all aspects of digital marketing, from SEO and SEM to social media advertising and content marketing. Each lesson contains a video lecture by Rand Fishkin himself and homework assignments that will help you learn how to work with different platforms.
The course is structured as follows:
SEO Training – Free
Paid Traffic Training – Paid
Email Marketing Training – Paid
Content Marketing Training – Paid
Social Media Marketing Training – Paid
Conversion Optimization Training-Paid
The course is designed for people who want to learn how to do digital marketing, but it is also great for people who have some experience with digital marketing and want to take their skills to the next level.
Conclusion
The courses above are some of the best online digital marketing courses available. They range from beginner’s level through advanced material, so no matter what your experience level might be, there’s something on this list for you.